Moderator: Kevin Guerin, France

Did you know 6.4 million tonnes of CO2 was unnecessarily released into the atmosphere in 2020 due to the power consumtion of unnecessary data storage ? Cleaning digital trash is necessary ! In this workshop, we will raise awareness of Environmental impact of Information Technology. We will share experience from 2020 Digital CleanUps.We will prepare together the next edition for this year.

Digital Cleanup Day 2020 globally. Anneli Ohvril, Estonia

The first Digital Cleanup Day took place on 22 April 2020 for Earth Day and engaged hundreds of people around the world. The idea of organising coordinated global digiyal cleanup instead of traditional cleanups was proposed because of Covid-19 restrictions, as well as the growing ecological footprint that our digital lives bring out.

Digital clean-up, Telia experience. Elo Võrk, Telia

Short case-study, how Telia started digital clean-up activities, what and how we have reached so far.

Mindfullness and digital Exorcism. Silvar Laasik, Zavod/BBDO

Short burst of creative inspiration for launching your own Digital World Cleanup Day marketing campaign in 2021.



  • Anneli Ohvril
    Anneli Ohvril
    keynote speaker

    Anneli Ohvril is one of the founder and CEO of Let’s Do It World NGO, the international environmental organisation that engage leaders and organisations around the globe. Anneli is an expert in social change, circular economy, sustainable communication and marketing and having strong experience, especially in social campaigns to create a positive impact. She is also a trainer, mentor and leader.

  • Elo Võrk
    Elo Võrk
    keynote speaker

    Leading projects, campaigns and employee voluntary contribution with societal impact in Telia Estonia

  • Kevin Guerin
    Kevin Guerin
    keynote speaker

    With a multi-domain experience of almost 20 years in Information Technology and Project Management, Kevin has always been concerned by environmental impact of IT. In 2017, Kevin founded his own company, to reconcile his personal convictions and his professional expertise. Active citizen, Kevin has been involved in non-profit organizations like JCI, he his now leading the CyberWCUD for 1 year.

  • Silvar Laasik
    Silvar Laasik
    keynote & workshop speaker

    Creative Director and Head of Strategy at advertising agency Zavod BBDO, Estonia.
    Part of the World Cleanup Day global brand establishing team. Creative Director of several World Cleanup Day marketing projects since 2016.

  • Zoom support: Raimo
    Zoom support: Raimo
    Zoom support

Our tech support leads through the session and supports you in the technical questions about this event.


Saturday, 30. Jan 21


11:00 - 12:30

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