Moderator: Colm Flynn

Tobacco’s impact on the environment. Emerit professor Thomas Novotny, United States

Dr. Novotny will review key scientific information about the life cycle of tobacco and its impact on the environment. The presentation will focus on upstream solutions to tobacco product waste.

Mountain of Shame & Chalk of Shame. Miquel Garau Ginard, Poland

Miquel helps people see two strategies: 1) collect cigarette butts to give the message “The Planet is not an ashtray” (Mountain of Shame). 2) do NOT collect the cigarette butts, instead circle them using chalk and educate the smokers (Chalk of Shame). Which strategy is the best one?

FiltraCycle: recycling cigarette butts to keep them out of the ocean. Rory McMahon, Ireland

Over the course of 2019 and 2020, FiltraCycle has been working on developing a process to collect and recycle cigarette butts into high-quality plastic. We have developed a method for extracting this plastic from cigarette butts and turning it into pellets that can be used in injection moulding. In this presentation, Rory will talk about the problem of cigarette waste and our solution.

How to prevent cigarette butts in cooperation with municipalities. Holger Holland, Germany

Cigarette butts are small, maybe even too small and they are rather no topic in public discussions and media. Even though they are single-use, nasty polluting the environment -soil plus ocean- and super toxoid. So the project: “Butt Buddy” was born. A cooperation between civil society, municipalities and companies with the target to raise awareness and prevent cigarette litter to end in the environment. Locally collected and recycled plastic  (better CO² footprint) is the basis for the mobile cigarette ashtray. “Chalkofshame” is a further project that is meant to make a change. By circling the toxic cigarette butts with bright chalk, awareness is raised about the pollution butts cause. What looks like a “crime scene” is an eye catcher to all passers-by and is presented as a campaign to the local council… and these are only two examples.

Why should I care? Jason Alexander, United Kingdom

Jason is the founder of Rubbish Walks CIC (, an award winning social enterprise based in the UK. One of his key passions is developing innovative ways to raise awareness about the issues of cigarette butt litter. To date he has picked up 800,000+ cigarette butts as part of his #1millionbutts campaign and has designed and launched the world’s first Charity Cigarette Butt Bin.

Trashpocket – Let’s Bin The Butts! Patrick Ingell Hagerman, Sweden

We at the Trashpocket Team have an inspiring product and a clear message to all cigarette smokers: Let’s Bin The Butts and Keep it Clean! Tune in for the Trashpocket speech: The Trashpocket solution as a non-littering revolution!; How to re-learn and change the littering behaviour; Nairobi Mars 2021; The launch!

Moderator Mart Normet, Estonia

PANEL DISCUSSION ABOUT CIGARETTE BUTT LITTERING by Thomas Novotny, Jason Alexander, Patrick Ingell Hagerman, Miquel Garau Ginard.




  • Conference Moderator: Colm Flynn
    Conference Moderator: Colm Flynn
    conference moderator

    Colm Flynn is an Irish TV and radio host who covers stories all over the world for networks like the BBC and RTÉ. He is currently based in Rome where he is covering the Vatican. He has been hosting the World Clean Up Day Show since 2018 and takes pride in being part of the global movement, “For me, it’s an honor to be part of the Let’s Do It family!

  • Holger Holland
    Holger Holland
    keynote & workshop speaker

    Holger Holland is founder and president of Let’s Do It! Germany NGO. The
    environmental organisation that engage leaders and organisations in Germany. Holger is an expert in IT, projectmanagement, social entrepreneurship, community communication and social business modeling. He is also a lecturer, mentor and leader in business, economic and management perspectives.

  • Jason Alexander
    Jason Alexander
    keynote speaker

    Founder of Rubbish Walks, a social enterprise based in the U.K. inspiring and motivating others around the world to produce less waste and tackle the issue of littering (with a particular interest in cigarette butt litter).

  • Mart Normet
    Mart Normet
    keynote speaker

    Country leader of Estonia. Background in TV, marketing and communications.

  • Miquel Garau Ginard
    Miquel Garau Ginard
    keynote speaker

    I am 35 years old from Mallorca (Spain) and I started as an activist in 2016 when I was living in Barcelona. What would you do 1 hour a day if it was not for money? – Well, I decided that I would fight cigarette butts pollution, nowadays I have 2 global movements “No más colillas en el suelo” what it means “No more cigarette butts on the ground” and “Chalk of Shame.

  • Patrick Ingell Hagerman
    Patrick Ingell Hagerman
    workshop speaker

    My name is Patrick and I’m the Campaign leader for the Swedish Trashpocket Team. I’am promoting and campaigning Trashpocket ashtray as the most suitable solution to the enormous problem and bad behaviour of cigarette butt littering…

    Together with LDIW NGO and WCD, I’m launching the international Trashpocket campaign in Nairobi, Kenya in Marsh 2021. The startup of a Trashpocket World tour!

  • Rory McMahon
    Rory McMahon
    keynote speaker

    I am a History student at Trinity College Dublin and Chief Marketing Officer at FiltraCycle, an Irish based cigarette recycling company. I have a keen passion for the environment and have been focusing my efforts on dealing with the colossal problem of cigarette waste.

  • Thomas Novotny
    Thomas Novotny
    keynote speaker

    Dr. Tom Novotny is Professor Emeritus of Public Health at the San Diego State University School of Public Health and CEO of the Cigarette Butt Pollution Project, a non-governmental organization based in California that seeks to educate, research, and advocate about tobacco product waste.

  • Xtra Graphic Recorder: Gabriele Heinzel
    Xtra Graphic Recorder: Gabriele Heinzel
    graphic recorder

  • Zoom Support: Holger
    Zoom Support: Holger
    zoom support

Our tech support leads through the session and supports you in the technical questions about this event.


Saturday, 30. Jan 21


14:00 - 15:30

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