WORKSHOP: CIGARETTE BUTTS: HOW TO GET THE MESSAGE ACROSS?
Moderator: Ingrid Nielsen, Estonia
Each year 4.5 TRILLION cigarette butts end up in nature. In this workshop, we will hear hands-on case studies of communicating through activities to create awareness of cigarette butt litter. Participants are invited to engage in a discussion and brainstorm in groups on how to put campaign messages in action on the ground.
Cigarette Butts as Art Activism. Bodil Fosgaard, Denmark
Bodil Fosgaard is the founder of “Green Movement” and the person behind the Instagram profile “made_by_my_butts” As an activist she works with behavioristic methods and nudging – in a unique way – with the one purpose: To achieve a clean environment, with NO cigarette butts.
Mountain of Shame” & “Chalk of Shame”. Miquel Garau Ginard, Poland
Help people see, 2 strategies: Collect cigarette butts and put them together to give the message “The Planet is not an ashtray” (Mountain of Shame). 2º Strategy, do NOT collect the cigarette butts, instead circle them using chalk and educate the smokers (Chalk of Shame). Which one is the best strategy?
Cigarette Butts – How to get the message across. Jason Alexander, United Kingdom
How do we help smokers understand that cigarette butts belong in a bin and not on the ground? Jason shares his thoughts and some of the interesting discoveries he’s found along the way.