WORLD CLEANUP DAY 2020 SUCCESS STORIES
Moderator: Colm Flynn
World Cleanup Day 2020 in numbers and emotions. Heidi Solba, Estonia
World Cleanup Day engaged amazingly 11 million people from 166 countries on 19 of September 2020. Due to restrictions imposed due to COVID-19, the organisers in all countries had to be super flexible and find new possibilities to work for a waste-free future.
Cleanups even with COVID-19. Steve Jewett, William Willoughby, United States
Go Outdoors, Have Fun, and CleanUp. We will be expanding on the Keynote and taking about new projects to share for World CleanUp Day 2021. Pivoting from large, locally organized cleanups to small, socially distanced cleanups with COVID-19 was challenging yet simple. Let’s share in our successes, challenges, and ideas for 2021.
Engagement of cigarette butt campaign and government. Nima Zare, Iran
Iran’s team organized a successful World Cleanup Day on the 18th of September 2020, concentrating on cigarette butts littering. In addition to many participants from across the country, they had great success in drawing politicians’ attention to this activity as well.
Sorting as the focus of World Cleanup Day. Ranitya Nurlita, Indonesia
World Cleanup Day Indonesia has been a success in 2020. It involved around 4.2 million volunteers. The campaign called Cleanup Action and Waste Segregation. More than 4000 tons of waste were segregated and managed by waste banks, recycling companies, and local municipalities. 236 cities and regions, 1.353 schools, 3.430 communities in total, plus 176 universities joined the action.
Waste and brand audit to increase the impact of World Cleanup Day. Ana Rocha, Tanzania
Presentation on how to increase the impact of the World Cleanup Day through data collection in waste and brand audits.
More than cleaning! How to add music, sports, church etc to the event. Mart Normet, Estonia
In Estonia, World Cleanup Day is constantly evolving and expanding its boundaries. It is one of the key environmental events of the year that is kown across the country and reaches different target groups. We work together with various influential partners and together we create different experiences that add extra value to cleaning.
Successfully Organizing World Cleanup day 2020 in Ethiopia. Haregewoin Bekele Haregewoin, UN-Habitat Ethiopia
Haregewoin is the acting country program manager at UN-Habitat Ethiopia. The global UN organization thrives towards achieving sustainable cities and communities and is managing projects in Ethiopia since 2013. In 2020, UN-Habitat Ethiopia engaged amazingly 862 000 participants to World Cleanup Day which made UN-Habitat the biggest mobiliser in Africa.
Cooperation is the key. Holger Holland, Germany
For the successful implementation of our World Cleanup Day, cooperation is the elixir of life. The cooperation with cities and municipalities, the cooperation with organizations that share our values and the added value, the patrons for the success of our commitment – all these are factors that have helped us to double our number of participants even in pandemic times.
BREAK, 10 min
“Let’s do It! Italy”: from 1000 volunteers in 2013 to over 150 thousand in 2020. Vincenzo Capasso, Italy
In 2013, during our first Cleanup Day, we mobilized more than 1000 volunteers and organized 4 cleanup actions. In 2020, in the context of the Covid19 pandemics, more than 150 thousand people took part in the World Cleanup Day in over 2000 events. What is the secret of our success story? Having built a web of proactive collaborations with civil society organizations, citizens, local governments…
To save or to destroy. Shasalim Shagalimov, Kazakhstan
Saving biodiversity in the city and beyond. Kazakhtsan success story.
A fast-growing movement in the Netherlands. Robert Möhring, The Netherland
From 2018 to 2020 the movement in the Netherlands has grown from 2.000 to 40.000 participants. What is the key to success? How do you cooperate with organizations that can amplify your message? How do you develop a cross-media campaign and what needs to be done to deliver the right message to the right target audiences? Robert will present the case study of the Netherlands.
Opportunities are everywhere, connecting people to succeed in all challenges. Virginie DELUGEARD-GUERIN, France
February 2020, during the lockdown period, volunteers were looking for the possibilities to take action. We developed a new program in France called Cyber World CleanUp Day to allow companies and all stakeholders to be part of ‘World Cleanup Day’ and be active. From this, new perspectives opened: another topic to engage people, a new option to talk about waste.
Let’s change the world. José Roberto G. Palafox, Mexico
“Unity is strength and you are the strength of change”. Inspirational speech for world leaders, marking the start of 2021 as a year of change and the perfect time to create alliances that achieve goals. Let’s change the world, let’s do it.